Frequently Asked Questions
What is Digital Marketing and why is it important?
Digital marketing is the promotion of products or services through online channels like search engines, social media, websites, and email. It is important because it helps businesses reach a global audience, drive targeted traffic, increase sales, and measure results in real-time — all at a lower cost than traditional marketing.
Do I need digital marketing if I already have a website?
Yes. A website alone doesn’t guarantee traffic or customers. Digital marketing helps people find your business online, increasing visibility, inquiries, and revenue.
What is the difference between SEO and Google Ads?
SEO focuses on ranking organically on search engines — slower but long-term benefits.
Google Ads are paid advertisements — faster but require continuous investment.
A mix of both often gives the best results.
What kind of businesses can benefit from digital marketing?
All types — from local shops, startups, and service providers to large companies. If your customers are online, your business needs online visibility too.
All types — from local shops, startups, and service providers to large companies. If your customers are online, your business needs online visibility too.
All types — from local shops, startups, and service providers to large companies. If your customers are online, your business needs online visibility too.